To reach your target market and bring awareness about your products or services. Then entice those potential customers to visit your website.
- Pick the right business niche
- Identify your target market
- Craft a message that resonates with your potential customers
- Design a website that provides a great user experience
- Drive high-quality traffic to your site
- Engage your website visitors with relevant content
- Check traffic analytics to refine your marketing strategy and tactics
Compel your website visitors to reveal their key interest in your products or services so you can serve them better. Entice your prospects to stay in contact and engage with your brand.
- Provide excellent user experience on your website
- Offer quality content relevant to your target visitors
- Entice visitors with freemium content in exchange for their contact info
- Build lead capture or landing page to add subscribers to your mailing list
- Open account with email services provider to ensure deliverability
- Set up email autoresponder to confirm subscription then redirect to the freemium content download page.
- Offer more free content to keep subscribers engaged with your brand.
Build relationships with your prospects to earn their trust, position yourself as an authority, and become their top-of-mind solution provider.
- Feed relevant content to your email list subscribers and website visitors.
- Show your expertise to position yourself as an authority in your niche
- Segment your mailing list for better targeting
- Define the lead qualification to automate your lead scoring process
- Set up a lead scoring to identify sales-ready leads your team can contact directly
- Send offers to qualified leads to turn those prospects into buyers
Analyze your conversion funnel to remove bottlenecks at different levels of that conversion path to increase your return on investment. It’s about earning more out of what you already have.
- Strive for customer satisfaction
- Delight your actual clients to retain their business
- Reduce customer churn rate
- Increase customer lifetime value and average purchase price
- Better leads targeting to improve your conversion rates
- Adopt automation for lead generation, nurturing, and qualification
- Earn brand advocates and referrals to lower customer acquisition cost